For a quarter of a century, the passion and commitment for creating exceptional timepieces has shaped the world of luxury watchmaking, giving the Maison the chance to be a major player among independent brands.
Mr. Genta is known to be the most important designer of the last two centuries and all his artistry and passion has been put and concentrated in his last brand. This fact gives to Gerald Charles an inner importance that goes beyond time, a vision that started more than 25 years ago and the goal to be always better to honour its founder.
In the image Mr. Gérald Charles Genta. Source: Gerald Charles SA archive – WOW Magazine, 2006.
Known for its iconic, bold designs and meticulous attention to detail, the brand’s vision consists of keeping the annual quantity limited, while guaranteeing the highest quality, high-level complications and craftsmanship. The strategy is to develop new complications with proprietary calibres, which perfectly blend design and technology, leveraging the archives of Mr Genta. Our aim is to maintain our limited production, yet to deliver value to collectors with ‘artworks’ for the wrist, which are artisanal, mechanically technical yet aesthetically perfect.
Given the great success and growth the Maison has achieved over the years, it is imperative to keep the bar high and impress by creating extraordinary masterpieces. To honour its legacy of exceptional artistry and precision, the Maison is ready to unveil a few secret gems from Mr. Genta’s archive, unexpectedly offering a deep dive into the secret and amazing world of its founder.
Here’s to the past, present, and the future — and to many more years of watchmaking excellence.