Events
Milano Watch Week
2026年9月5日
From October 2 to 4, 2026, Gerald Charles joins Milano Watch Week for the first time, an event designed to bring watchmaking closer to the people who love it. Set in the heart of Milan, the showcase opens its doors to the public for three days dedicated not only to watches, but to the spirit of the city itself. It gathers more than fifty maisons and independent watchmakers in a setting where design, craftsmanship, and conversation share the same rooms — a city that has always dressed with intention, and has never mistaken decoration for design.
For this edition, the setting is Palazzo Mezzanotte in Piazza Affari: the long-standing seat of the Italian stock exchange, and one of the addresses by which Milan is recognised. Access is by prior registration, and each visitor receives a day pass for the date selected. Registration is managed by Milano Watch Week.
Visitors will have the rare opportunity to discover our collections up close, in direct dialogue with the Maison. Every piece can be handled, tried, and worn, which is how a shaped watch reveals itself, and how the reasoning behind each curve becomes legible. Our team will be present throughout to explain the thinking behind every Gerald Charles creation, born in our Atelier in Geneva.
Italy has always shared a natural affinity with watch collecting, a culture shaped as much by design, tailoring, and personal style as by mechanics. Here a watch is judged by how it meets a cuff, how it settles on the wrist, how it belongs to the person wearing it. Gerald Charles finds a fitting home in that spirit: a house built on the belief that a watch should be felt as much as it is seen. The connection runs deeper than sensibility. Gérald Genta was the son of an Italian father, and the Ziviani family, who guide the Maison today, are Milanese. Presenting the collection in Milan is less an arrival than a return.
