Maison

Watches for ELA International

August 16, 2026

Beauty, when given purpose, becomes something greater

Independent watchmaking has long found ways to put its craftsmanship at the service of a greater cause, but few gestures carry as direct a meaning as this one. Gerald Charles is proud to announce that it now joins Watches for ELA International, the charity auction organized in partnership with Christie’s, set to take place on November 9, 2026, in Geneva. Year after year, the event turns a shared passion for fine watchmaking into a tangible force for good, giving collectors the chance to bid on exceptional timepieces while knowing that proceeds will support ELA International’s programs for children and families affected by leukodystrophies.

Before the auction in Geneva, the piece will travel to meet collectors in Miami (13–15 October), Hong Kong (22–27 October) and Bangkok (29–30 October).

Maestro 2.0 Ultra-Thin Tiger's Eye

For this cause, Gerald Charles has chosen to donate a piece that speaks directly to its design identity: the Maestro 2.0 Ultra-Thin “Tiger’s Eye.“ The watch’s dial is crafted from tiger’s eye, a rare fibrous quartz prized for its golden shimmer and shifting chatoyancy; the stone’s natural fragility demands slow, precise cutting by a select few lapidary artisans, and only the most visually balanced, structurally sound dials pass the Maison’s selection process.

A special Colormix

The case is the brand’s signature Maestro, prized for its fluid, sculptural lines. For this timepiece, a Colormix finish has been used: a metallic bronze-brown achieved through a proprietary treatment that adds warmth and scratch resistance to the steel, echoed on the buckle and in the sand-toned vulcanized rubber strap’s matte, textured finish.

The movement

Powering it all is the Swiss-made caliber 2.0 (Ref. GCA2000), a 3.7 mm automatic movement with 189 components and 28 rubies, finished with colimaçon, Côtes de Genève, and perlage decoration.

Previews during GWD

Anticipation for the auction begins with GWA Days, when all of the featured watches will be exhibited at Christie’s in Geneva from September 2 to 4, giving collectors and the public an early look ahead of the November sale. The preview will include dedicated on-site activations celebrating the story and craftsmanship behind each piece.

The watch's origins

Some creations are born from friendship. A year ago in Dubai, Ahmed Seddiqi and Gerald Charles unveiled the Maestro 2.0 Ultra-Thin “Tiger’s Eye”, conceived by Mohammed Abdulmagied Seddiqi and Federico Ziviani to celebrate two milestones at once: the 75th anniversary of Ahmed Seddiqi and the 25th anniversary of Gerald Charles. Limited to 20 pieces, the edition was quickly spoken for, and requests have continued ever since. Today, the Tiger’s Eye begins a new chapter. Gerald Charles is proud to donate the prototype of the edition, the very first expression of the series, to Watches for ELA.

Maison

Watches for ELA International

Beauty, when given purpose, becomes something greater

Maestro 2.0 Ultra-Thin Tiger's Eye

A special Colormix

The movement

Previews during GWD

The watch's origins

Gerald Charles

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Beauty, when given purpose, becomes something greater

Maestro 2.0 Ultra-Thin Tiger's Eye

A special Colormix

The movement

Previews during GWD