Italy has always shared a natural affinity with watch collecting, a culture shaped by design, tailoring, and personal style as much as by mechanics. Gerald Charles finds a fitting home in this spirit: a house built on the belief that a watch should be felt as much as it is seen.
From October 2 to 4, 2026, Gerald Charles joins Milano Watch Week, an event designed to bring watchmaking closer to the people who love it. Set in the heart of Milan, the showcase opens its doors to the public for three days dedicated not only to watches, but to the spirit of the city itself.
For this edition, Milano Watch Week moves to Palazzo Mezzanotte in Piazza Affari, the historic home of the Italian stock exchange and one of Milan’s most iconic addresses. It is within these walls that Gerald Charles will present its full collection, joining 55 leading maisons and independent watchmakers in a celebration of contemporary horology.
Visitors will have the rare opportunity to discover our collections up close, in direct dialogue with the Maison, an invitation to explore the philosophy behind every Gerald Charles creation, born in our Atelier in Geneva. Access is by prior registration, and each visitor receives a day pass for the date selected. Registration is managed by Milano Watch Week.
