Events
Geneva Watch Days 2026
August 17, 2026
This September, Geneva becomes the stage for contemporary watchmaking, and Gerald Charles invites you to witness it firsthand. From the 2nd to the 6th, the Masterlink Atelier Edition will be unveiled. A piece where engineering precision meets the artisan’s hand. While most watches tell time, this one renders it tangible: hammered facet by facet into a living metallic surface, so that no two hands, and no two pieces, are ever alike.
Each dial begins with a hand, not a machine. At the Maison’s Atelier in Geneva, one of Gerald Charles’ experienced artisans hand-hammers every surface individually. A traditional Métier d’Art demanding years of experience, calibrated force, and an intimate understanding of how metal answers to repeated impact. Nothing is left to automation.
In 2007, Gérald Genta was privately commissioned by the Royal Family of Sarawak to create an integrated bracelet timepiece set with diamonds and rubies. Conceived under strict discretion and intended exclusively for royal use, the piece, now known as the Sarawak, remained entirely unknown to the public until its disclosure in 2024.
Steel was never meant to be noble. Gérald Charles Genta made it so, through precision, proportion, and the conviction that greatness is a matter of flawless execution, not material. The Masterlink pushes that idea further still: the brand’s first integrated steel bracelet, its links tracing the Maestro’s asymmetrical case without a single visible screw. Function becomes mechanism. Form becomes a single, unbroken surface.
Maillechort is harder to machine than the brass commonly used in watchmaking. It takes longer to produce and yields a higher rejection rate. Through a succession of carefully controlled strikes on this surface, the artisan develops a rich texture composed of hundreds of small facets. No two dials are identical.
The Masterlink is defined by engineered precision: controlled geometries and mechanized perfection. The handhammered dial introduces something different: the unrepeatable mark of a human being working with traditional tools. The result is a dialogue between the engineer and the artisan, between a watch designed to look effortless and a dial that required extraordinary effort.
Masterlink Atelier Edition Golden Rose