GENEVA WATCH
DAYS 2026
Some watches tell you the time. The Masterlink Atelier Edition launched for the Geneva Watch Days 2026 does something more: it shows you time made tangible – hammered, facet by facet, into a living metallic surface no two hands, and no two pieces, will ever repeat.
WHERE PRECISION MEETS THE HUMAN HAND
Each dial begins with a hand, not a machine. At the Maison’s Atelier in Geneva, one of Gerald Charles’ experienced artisans hand-hammers every surface individually. A traditional Métier d’Art demanding years of experience, calibrated force, and an intimate understanding of how metal answers to repeated impact. Nothing is left to automation.
A DIAL REFLECTING LIGHT
“The idea was to introduce a different relationship between the watch and light through a dial surface shaped by the hand of the artisan. While a traditional sunray dial reflects light from a single central direction, a hammered dial scatters and captures light across its entire surface simultaneously.”
